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Pipeline

Overview

The production path from a brief to a checked MP4.

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Studio automates the handoff between a human brief and a rendered file. It does not hide the plan. Every job keeps the prompt, the scene list, and the check report next to the video.

Text
brief -> prompt compiler -> scene plan -> assets -> render -> ffmpeg -> qa -> mp4

Who decides what#

StepDecidesDoes not decide
OperatorGoal, audience, length, style, claims that must stay trueFrame-level motion code
Prompt compilerThe instruction sent to the model, using the selected skillThe final pixels
ModelScript, shot list, and composition code inside the skill's rulesUploading or publishing
WorkerRender, encode, loudness, captions, file checkChanging the brief

A person approves the scene plan before a paid or slow render when the roadmap's review gate is on. The first milestone can render a silent motion cut without that gate so the path is testable.

Aspect ratios#

UseFrame
Shorts, Reels, TikTok1080x1920 (9:16)
Feed square1080x1080 (1:1)
Feed portrait1080x1350 (4:5)
Landscape explainer1920x1080 (16:9)

The brief picks one primary ratio. Extra ratios are a later export, not a second creative pass, unless the operator asks.

Length#

Social cuts in the first milestone are 5 to 45 seconds. The worker rejects a plan, or an uploaded voice, whose duration does not fit the brief before it spends a render.